20 Creative Writing Tips
20 Creative Writing Tips
Creative writing, persuasive or advertising are some of the names that creative writing receives: an original and effective way of putting words to concepts and ideas. Below we share tips and practices that have their origin in the daily task of every editor who plays with language and explodes ideas in a rain of words.
1. Do not confuse concept and idea
Sometimes definitions are mixed , but let's be clear: the concept is the what and the idea the how. The concept of something refers to the message (what to say). The idea refers to how to say the message or how to communicate the concept (how to say it). To know how to say it, we must first be clear about what to say.
CREATIVITY AND MANAGEMENT: The good performance of advertising depends on the idea, the development of the concept and the realization.
- Pablo Ross (@pavloross) July 1, 2013
2. Know the audience
For a message to interpellate its recipient it is important to know who we are talking to. Meet her: ethnographic and demographic characteristics, their cultural practices and their consumption habits, for example. To know the public is to think about their daily life.
Knowing how to listen and meet the audience are the two secrets of communication.
- ComunikarT (@Comunik_art) April 3, 2014
3. Locate
Sometimes languages are not enough to locate a content through translation or adaptation. Latin American and Hispanic American may seem synonymous, but it is not the same to speak to Hispanics in Latin America as to Hispanics living in the United States or all together. It is not the same to speak to the inhabitants of a country capital as to those who live in a smaller city.
4. Contextualize
Do not take it for granted, put the data and dates in context, give explicit references when necessary.
5. Historicize
Place what you are telling in a timeline: it is not the same to talk about airport security before and after the attack on the Twin Towers, for example.
6. Excite
Connect the message with the emotions of a people: sports, homeland, food, folklore and popular cultures. Interpellate your feelings.
7. If it is brief, twice good
Be brief. The messages, when necessary, should be concise. They should work like a blow to the eye: direct, by surprise and leave you asking "what happened?"
8. Read, read and read
Reading feeds the soul and writing (like all art) is a generous act of surrender. And to write wonderful you must do it with all the passion from the depths of your soul. That's why you better have a good feed inside if you do not want to run out of words.
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9. Write, write and write
Besides being an art, writing is a trade. And like all trade, it is learned and improved with practice. But be careful, as it is an exercise you have to respect times and have patience. Like when you start running, little by little, at your own pace and listening to your body: hear what it has to tell you. Take daily notes, thoughts, use social networks, feed your blog.
10. Wrong and share
Encourage yourself to make mistakes to learn. Trial and error is part of all practice. Also, do not hesitate and share your texts: it is a generous act that will help you receive feedback to grow, find allies or realize that what you thought was great for you was actually quite boring for others.
11. Be afraid
Not only courage, joy, or being in love serve and motivate you to write. Fear, like all emotion is a motor of writing. Enjoy and take advantage of your sad moments, of lack of love, of fear to produce texts that communicate those emotions.
12. Time and patience
Give yourself time to write. Choose and plan, for example, one afternoon a week to "train" your writing, dedicating time for fiction, poetry or to review your work texts, paraphrase them or rework them. And be patient, with constant training you will see results, so learn to enjoy the process.
13. Imagination
Not yours, your audience's. It is clear that to write you need imagination. Think and review the imaginaries of your recipients to produce messages. Put aside your own, criticize stereotypes and go further: Encourage controversy by stimulating the imagination of the audience.
14. Respect the audience, let them think
In today's world, answers abound and good questions are scarce. So give your audience a place to think and let them think. Do not deliver the conclusions, ask good questions.
15. Keywords, titles and subtitles
This is part of a well-edited text that thinks about its recipients. Use tools such as Google Trends to know what and how your audience is looking for. Use the subtitles to summarize ideas and to recover the concept of the title.
16. Play
Play activities stimulate creativity. So please, have a toy next to your computer and pause while you write to feed your heart playing as a child.
17. Stimulate us
He attends leisure activities such as theater or cinema, but not as a spectator, but with the critical eye of a language worker.
18. Collaborative writing
Find a partner or friend with whom "do therapy" of writing: write fiction or poetry, short stories or a simple exchange of emails telling stories or reviews of their written productions for work.
19. Inspiration, a myth
The inspiration must be put desire and a lot of will. Do not wait until magically the ideas arrive, exercise, play and count your daily experiences adding value, narrating them in another way.
«Google will penalize pages that contain spelling errors» http://t.co/mXM3zdo
& mdash; Fundéu BBVA (@Fundeu) August 14, 2011
20. Respect the rules
It is not the same to say "You are looking for a copywriter, it is useless to present yourself without references" that "You look for a useless editor, to present yourself without references".
For that reason, to write on the Internet, train your spelling and syntax, study grammar: to break the rules , it is necessary to know them.
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